10 years of website. 2 weeks to rebuild it from scratch.
// HOSPITALITY · BARCELONA · SINCE 2026La Palau is an artisan ice cream shop in Barcelona that has been online for more than a decade. Its website worked, but only just. Outdated WordPress, zero SEO tracking, terrible speed and a design that didn't reflect the quality of the product. We rebuilt everything.
lapalau.com ↗
// The challenge
A website forgotten for 10 years.
lapalau.com had been live for over a decade, on a domain chosen strategically with local SEO in mind. But the site itself was an un-updated WordPress install, with no Google Search Console and no monitoring of any kind. Nobody knew how many visits it had, where they came from or which pages worked.
The design hadn't evolved, load speed on mobile was poor, the blog articles were out of date and the Google Maps profile wasn't optimised. An ice cream shop with an excellent product and a digital presence that didn't reflect it at all.
// The work
New stack. New design. New SEO foundation.
// Results
Perfect speed. A solid base to grow from.
With the website freshly launched and GSC installed for the first time, the data already shows a clear trend. In the first 77 days, traffic went from 5.4 daily clicks to 11.2 — double — with more than 112,000 cumulative impressions.
Local content pages are proving the most effective: /helados-sin-gluten-barcelona/ has a 7.3% CTR, helados sin gluten Barcelona (gluten-free ice cream Barcelona) ranks in the top 5 with a 16% CTR, and /donde-merendar/ has 74 clicks as the domain's highest-traffic URL. The new blog already has more than 15 URLs with real clicks in under 3 months.
// PageSpeed Insights — lapalau.com — April 2026
// Ongoing
What comes next.
Local content strategy under way
With the technical base cleaned up and GSC collecting data, the local content strategy is live: articles targeting searches with visit intent, such as "gluten-free ice cream Barcelona", "where to have an afternoon snack in Barcelona" or "artisan ice cream shops in El Born". Traffic has doubled in 3 months.
// Related service
→ SEO-first web development in SpainRunning a hospitality business on an outdated website? This case shows how I rebuild sites to be fast, multilingual and ready to rank.
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